In 1938 the Regina Theater in Beverly Hills ran a triple bill that included DRACULA, FRANKENSTEIN and SON OF KONG. The re-release of these films proved so successful that the venue stayed open nearly around the clock for several weeks in order to accommodate the crowds who were only too thrilled to once again see their favorite monsters on the big screen. After all, there hadn't really been a horror film released since 1936.
Universal got the message, and, in January, 1939, they released SON OF FRANKENSTEIN, which would mark the revival of the classic monsters, including THE WOLF MAN, which would premiere just a couple of years later.
Hollywood trade magazine FILM BULLETIN, heralded SON OF FRANKENSTEIN with a preview of the picture in the January 14, 1939 issue. It was featured again on January 28 as their "Exploitation Picture of the Issue".
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| FILM BULLETIN Jan 14 1939 |
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| FILM BULLETIN Jan 28 1939 |
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| FILM BULLETIN Jan 28 1939 |
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